On July 1, 2014 Canada’s anti-spam legislation goes into effect, and over the next few days your inbox may be filled with emails.
At some point we’ve all entered our email on a website when ordering something, joining something, or just looking for customer service. And, you’ve probably been amazed at how many of those long lost, and current, contacts have popped up in your email inbox asking for your consent to continue sending messages to you.
This is because Canada’s new anti-spam legislation (CASL) goes into effect on July 1, 2014. So while you’re celebrating other things that make Canada great, be sure to raise a glass or wave your flag to this move that’s aimed at making how we communicate that much better.
We’ve received more than a few CASL related emails, and because of the business we’re in, we’ve also been sending emails to our customers, vendors and contacts to confirm that they want to continue receiving emails from us.
Sending SPAM to stop SPAM?
The idea that we need to send emails to confirm that you want to continue getting emails from us seems odd, but this step helps us comply with the legislation, and the legislation will help ensure you receive only the emails you want.
While we’d hope that you’d want to continue getting emails from us, we understand that needs change. If you do choose to unsubscribe from our lists, you may still receive emails from us for up to 10 business days while your information is removed from our system. And even if you do consent to continue receiving emails from us, you’ll have the option to unsubscribe at any time.
CASL also addresses more than emails. It applies to all electronic messages, including text and social media messages aimed at selling, marketing or promoting products or companies. By January 15, 2015 the installation of programs on your computer or device (including certain cookies) will not be allowed without your consent.
You can read the CASL quick facts here.
On a side note, we’re going to miss the emails from the Nigerian prince.